- Electric kettles became popular in India during the 2010s with the growth of modern kitchens and convenience appliances.
- The appliance became highly popular among Students, Office workers, Travelers, and Urban households.
- Major electric kettle brands in India include Philips India, Prestige India, Havells India, Bajaj Electricals, and Pigeon Appliances.
- Growth of e-commerce platforms increased electric kettle sales across Metro cities, Tier-2 cities, and Small towns.
- Current trends in India’s electric kettle market Smart kettles, Glass-body kettles, Multi-purpose kettles, and Energy-saving appliances.
- Challenges in the industry Cheap low-quality imports, Price competition, and Electrical safety concerns.
- India’s electric kettle market continues to grow due to Expanding middle-class population, Growth of modern kitchens, and Increasing preference for quick and easy cooking appliances.
GyanTech Synergies Group (GSG), with its inception in 1970, started offering the market and sales of business research information services and integrated services of marketing, research, and market entry strategy. The group of companies, backed up by a comprehensive research institution of Japanese origin, boasts a strong presence in Japan, India, and the rest of the world, leading companies and research institutions, UN agencies, G20 government agencies, global educational institutions, etc.
28 November 2020
Electric kettle Market & Stats in India
Location:
India
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