28 November 2020

Electric kettle Market & Stats in India

  • Electric kettles became popular in India during the 2010s with the growth of modern kitchens and convenience appliances.
  • The appliance became highly popular among Students, Office workers, Travelers, and Urban households.
  • Major electric kettle brands in India include Philips India, Prestige India, Havells India, Bajaj Electricals, and Pigeon Appliances.
  • Growth of e-commerce platforms increased electric kettle sales across Metro cities, Tier-2 cities, and Small towns.
  • Current trends in India’s electric kettle market Smart kettles, Glass-body kettles, Multi-purpose kettles, and Energy-saving appliances.
  • Challenges in the industry Cheap low-quality imports, Price competition, and Electrical safety concerns.
  • India’s electric kettle market continues to grow due to Expanding middle-class population, Growth of modern kitchens, and Increasing preference for quick and easy cooking appliances. 




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