09 January 2023

Skincare Market, Facts & Forecast in India

  • Indian skincare practices used natural ingredients such as Turmeric, Sandalwood, Aloe vera, Neem, Rose water, and Saffron.

  • The modern skincare industry in India began expanding rapidly during the 1990s and 2000s with Economic liberalization, Rising disposable incomes, and Increased beauty awareness.
  • Skincare products in India include Face creams, Moisturizers, Face washes, Sunscreens, and Serums.
  • Major skincare brands in India include Himalaya Wellness, Lakmé, Pond's India, and Mamaearth.
  • The rise of e-commerce and social media transformed the skincare market by Increasing product awareness, and Expanding access to premium brands.
  • Growth drivers in India Rising urbanization, Growing middle-class population, Increased beauty consciousness, and Higher spending on personal care products.
  • Demand for skincare products is strong among Women, Men, Teenagers, and Aging consumers.
  • Popular product categories include Sunscreens, Vitamin C serums, Hydrating creams, Acne-care products, and Anti-aging treatments.
  • Challenges in the industry Counterfeit products, and Intense brand competition.



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